Jeremy Cordon, CEO of Goldback, stated that in the West, people's perception of money is undergoing a transformation, with ongoing inflation and concerns about the economy driving interest in alternatives to the US dollar.

Cordon said, "People are really starting to feel inflation now, which is more like a sneaky long-term behavior. People notice that they can't afford rent, there's not much left, the price of things they buy at the grocery store has doubled, and the packaging of the food they're used to buying has become smaller." This realization has sparked great interest in alternatives to the current fiat currency system. People are buying gold. In addition, the level of interest in Goldback has exploded in the past few years

Cordon pointed out that Goldback has solved a 2600 year old problem that gold can be consumed in small, interchangeable increments. He shared the details behind the company's launch event in Florida.

It is a practical and reliable currency option that allows individuals to purchase small items like smoothies or large items like house renovations with physical gold for the first time. Cordon said, "We are trying to skip the step of selling gold and returning it to the US dollar. We want people to keep their gold and let the gold itself circulate

Cordon believes that the trend towards gold is a long-term phenomenon. He said, "The trend of gold has been going on for 50 years, during which the US dollar has depreciated by over 99%

Goldback's popularity has grown exponentially, and the company has introduced gold to over one million first-time users through its products.

Cordon emphasized that even billionaire investor Ray Dalio is urging investors to shift their focus to "hard currencies" such as gold.

BlackRock also advises investors to focus on gold in its 2025 global outlook and warns that the world is splitting into competing blocks, with many countries shifting their reserves from the US dollar to gold.

Cordon believes that Goldback coins are a more convenient daily trading option. He said, "Every gold coin is unique, with a serial number, and not a single counterfeit coin

Goldback currently provides services in six states and plans to expand to more states in the future. The company recently launched pre-sales in Florida and observed a huge demand for larger denomination coins.